LiP SUNGLASSES
Creating a BIG set of consistent renders to hero sunglasses aimed at Kite borders
CHALLENGE
LiP Sunglasses approached me to create a series of high-resolution product renders for their website. Their current photographs didn't fully showcase the glasses' potential and were difficult to amend. LiP required accurate materials, custom lighting, and a flexible Photoshop template that would allow them to easily alter colors and swap out frames and lenses without needing to return to 3D modeling.
While regular digital product photography is par for the course these days, this is not the case for products that have highly reflective surfaces like sunglasses lenses with mirror coatings.
This is an exceptionally tough thing to render out in a lifelike way, and Stu worked closely with us on this and managed to get a great grasp of the nuance of the colour subtleties.
Graham Saunders, LiP Sunglasses
SOLUTION
After extensive planning and understanding LiP's requirements, I developed a consistent lighting setup in Cinema 4D for all their sunglasses. We chose a simple studio lighting setup over environment reflections and used the take system to produce multiple high-resolution renders.
LiP provided factory 3D models, and I collaborated with Loic Girard to create additional elements, including the unique leash system.
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The final Photoshop template allows LiP to easily swap out various parts of the glasses and recolor individual components, providing flexibility for future renders without returning to 3D modeling.
