SYMPROVE
From Concept to Launch: Crafting Consistent Hero Visuals for Symprove’s Brand Refresh
CHALLENGE
Symprove was undergoing a full brand refresh, covering everything from packaging design to their website and social media presence. Pam and Lily reached out to me with the challenge of creating a consistent set of stunning 3D renders that would showcase their new packaging design and elevate the brand beyond traditional photography. The goal was to deliver high-quality visuals that would help reinforce the brand’s refreshed identity across all platforms.
We’ve loved working with Stu. His development of our product assets has been amazing key part of our brand evolution and we’re already seeing the benefit of them being used.
He clearly cares about what he does, works at pace, and adds value throughout the creative development process.
Lily Shanahan, Senior Brand Manager, Symprove
SOLUTION
The key to Symprove's visuals was designing a simple lighting setup that complemented the minimalistic design without overwhelming it. Additionally, Symprove’s unique packaging boxes, which enhance the customer journey, needed to be rigged for the animated social media content so that the bottles could emerge from them.
Once the 3D renders were about 85% complete, they were handed over to retouching expert James Gilmore, who replaced the backgrounds and enhanced the visuals. His finishing touches really made the new packaging renders pop, adding an extra layer of polish to the final output.